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From complex policy content to impactful communication.

We are a boutique visual communications agency working with EU institutions, NGOs, and trade associations to turn complex policy and technical content into clear stories and visuals that build trust and support informed decisions.
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Illustration showing EU policy communication with a woman speaking through a megaphone, EU flag, European Parliament building, and a team meeting.
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Three coloured bands labeled Message, Story and Visuals intersect over a policy communicator, showing alignment before publication.

When complex content does not connect

We are a small visual communication studio working with associations, federations, and EU institutions.
 
Most teams we meet face the same challenge: their content makes sense internally but feels distant once it’s shared. Reports are published. Campaigns are launched. Websites go live.
And the reaction? Silence. Mixed results.
 
That’s where we come in. We help you bridge the gap between internal understanding and external engagement through messages and visuals that work together.
COMMON PATTERNS

What we see too often

If you work in policy communication, these will sound familiar:
Arrow missing a green target, representing a message that doesn’t resonate.

Complex content that only makes sense internally

Technical and policy experts understand the message perfectly. But once it leaves their circle, it becomes hard to follow. The logic is there. Yet outsiders can’t see it. By the time it reaches policymakers or partners, it’s already lost in translation.

Two signposts pointing in different directions, symbolising misalignment in message and visuals.

A lot gets produced, but little connects

Reports, campaigns, and social content come out regularly. They look fine individually, but few feel connected to each other. Effort goes into output, not into the thread that ties everything together. The result: audiences see activity, not impact.

Checklist illustration showing intent and message unchecked, and visuals checked last.

Visuals come last, as decoration

Design steps in after all decisions are made. Visuals end up illustrating what’s already written instead of shaping how it’s understood. They look right, but add no real value to the message.

Icon of a human head with a lightbulb, representing learning and rethinking how message, story, and visuals work together.
Together, these three patterns lead to the same outcome: communication that feels complete internally, but incomplete externally.
That’s where our work begins.
We connect message, story, and visuals so complex policy content becomes understandable, relevant, and impactful.

Our Solutions

Four ways to make policy communication more impactful

Impact Review

We check how your message, story, and visuals work together, and where they don’t. You get clear, actionable advice and help to adjust what matters most.

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Workshops

We work with your real content, briefs, presentations, and campaigns, to help your team explain complex topics and align around a shared message.

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Illustration showing 5G digital network infrastructure and its benefits for European businesses and consumers, including connectivity, security, and everyday use.

Communication Design

We turn policy content into visuals that support your message, not decorate it. Reports, infographics, campaigns, or websites, all designed for understanding and relevance.

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Stakeholder Engagement

We shape tone, structure, and rhythm so communication feels relevant, not routine. The result: stronger messages, better timing, and a deeper connection with members and partners.

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Map of EU vehicle data regulations showing how more than 20 laws relate to the European Data Union Strategy for the automotive sector.
Illustration showing growth in online shopping in the EU with figures on internet users buying online, used to explain rising exposure to counterfeit products.
Bio-based Innovation Student Challenge Europe 2026 leaflet designed for BIC, showing the competition overview and timeline on a tablet screen.
Infographic showing how copper contributes to the EU’s circular economy, including recycling, energy, transport, and resource flows.
Diagram showing how food and drink manufacturing fits into a circular economy, from farming and ingredients to consumers, waste prevention, and recycling.
Infographic explaining nickel availability, mining, recycling, and its role in Europe’s circular economy and future supply.
Tablet showing FEA’s social media brand guidelines with typography, colours, illustration styles, and layout examples.
Visual explaining how patients are placed at the centre of clinical trials, created for the European Patients’ Forum.
TESTIMONIALS

What it's like to work with us

Trusted by EU-focused teams across 30+ sectors

 

dotinfographics is the exception. Thanks to them, we avoided many revisions and misunderstandings as they asked the relevant questions. And they also brought in a fresh and good perspective on the story.

Marco Rupp, Bio-based Industry Consortium (BIC)

They were thinking with me, advising me on what we needed, what would work best, and what wouldn’t work. Just beyond expectations in terms of social media and overall strategy.

Nicolette van der Jagt, European Association for Forwarding, Transport, Logistics and Customs Services (CLECAT)

What we appreciate is the way they translate institutional text into impactful visual communication.They really get the power of images to pass on a message. We built a trustful working relationship. 

Angela Frigo, European Food Banks Federation (FEBA)

dotinfographics really connected with us and what we wanted to show. They were professional throughout the whole process and met the challenge head-on: the work was gorgeous, quick and unique.

Valérie Boulet, European Aerosol Federation (FEA)

OUR METHOD

Narrative-Driven Design

Every project follows the same three steps.
It’s how we make complex topics understandable and engaging across all your materials.

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A pencil with a looping arrow, symbolising content development and narrative direction.

Shape the narrative

1

Find the thread that connects your message, timing, and relevance
A document with a quote symbol and a guiding arrow, representing story shaping and message flow.

Build the story

2

Create structure and tone that work across audiences and formats.
An image inside a speech bubble with an arrow, representing visual storytelling.

Design visual materials

3

Bring it to life with visuals that support, not distract.
BENEFITS

What changes when we work together

Three overlapping rectangles with text lines, representing message, story, and visuals working together.

Your communication works as one

Messages and visuals align across formats and audiences.

Document with text lines and a bold checkmark, symbolising completion and fewer revisions.

Your content supports decisions

It informs, builds trust, and keeps complex topics accessible.

Compass icon with a tilted needle, representing sharper focus and better direction in communication.

Your team gains focus

Less rework. More confidence. Greater impact.

Let’s start with a conversation

We’ll look at your current materials and find where complex content can have more impact — helping you connect with the people who matter most.

Let's talk